Social Media Vibes:
Social media is such a beast; you can't live with it, but you can't live without it. What I've found from my time managing social media accounts for these large entities is that it's meant to be a place for conversation - that means it's casual and engaging our online community is a must. Even when it's scary because someone can get on there and air all of their grievances, social media provides a way to address those situations publicly where others can see the effort being made. It's also okay to be silly, show your organizational personality, and give credit where it's due. Remember, your vibe attracts your tribe.